According to research compiled by John Burns Real Estate Consulting, homebuyers indicated that design is given priority over price and rivals location in terms of criteria for purchasing their next homes.
Even when this data is broken down by region, market, and just about any demographic category, the findings from this research hold true. Today's buyers are placing heavy emphasis on the design of a home and are willing to pay more to get what they want.
So what's behind this design-focused trend? Much of this can be related to housing affordability being at record levels in most markets, especially in Central Florida in recent years. Therefore, it will take a truly compelling home to motivate someone to move rather than just a home with a great price.